On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. …
On 22nd June 2021, at 1.30 P.M (IST) the International Yoga Day was observed by the students of Semester II, Department of Education, The Bhawanipur Education Society College. The digital platform for the program was Google Meet. The day was celebrated with great fervor and enthusiasm. The entire program was crafted under the initiative of …
The Bhawanipur Education Society College recently organised a captivating event on 19th July 2023 from 12:00noon at The Society Hall on the topic “Shares Pe Charcha.” This session was part of the initiative of the Bull’s Eye collective of the college. The event aimed to enlighten students about the fascinating world of stock markets and …
On 23rd May 2023, The Bhawanipur Education Society College organized a workshop on ‘Exciting Careers in Communication’ in the Placement Hall of the college campus from 11 AM onwards. The speakers for the event were representatives of the Delhi School of Communication – Ms. Rupanjali Lahiri, Associate Director, DSC, and Mr Dharam Arora, MD, The …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. …
Yoga for Wellbeing
On 22nd June 2021, at 1.30 P.M (IST) the International Yoga Day was observed by the students of Semester II, Department of Education, The Bhawanipur Education Society College. The digital platform for the program was Google Meet. The day was celebrated with great fervor and enthusiasm. The entire program was crafted under the initiative of …
Shares Pe Charcha: Exploring the World of Stock Markets and Investment
The Bhawanipur Education Society College recently organised a captivating event on 19th July 2023 from 12:00noon at The Society Hall on the topic “Shares Pe Charcha.” This session was part of the initiative of the Bull’s Eye collective of the college. The event aimed to enlighten students about the fascinating world of stock markets and …
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On 23rd May 2023, The Bhawanipur Education Society College organized a workshop on ‘Exciting Careers in Communication’ in the Placement Hall of the college campus from 11 AM onwards. The speakers for the event were representatives of the Delhi School of Communication – Ms. Rupanjali Lahiri, Associate Director, DSC, and Mr Dharam Arora, MD, The …