A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
The Phenomenon collective of The Bhawanipur Educational Society College organised a students’ discussion session on 13th December 2021 at the college campus. The topic was “METAVERSE”, the topic which will be leading the future as assumed by many major scientists and analysts. Metaverse is a hypothesized representation of the Internet, supporting online 3-D virtual environments through conventional personal computing, …
The Dean’s office witnessed a discussion of another sort when about twenty students spoke their hearts out, gently goaded by Professor Dilip Shah, the Dean of student affairs of the Bhawanipur Education Society College (BESC). The idea was to confront the fears that stalk us; to inculcate the habit of sharing them with our near …
If you are to go visit a place in the ever-so-crowded Kolkata, how would you go there? Will you spend a fortune by taking a taxi? Or will you take a bus or a metro… perhaps a tram? To reach the destination is not an issue but the amount of income you allot towards travelling …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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The Phenomenon collective of The Bhawanipur Educational Society College organised a students’ discussion session on 13th December 2021 at the college campus. The topic was “METAVERSE”, the topic which will be leading the future as assumed by many major scientists and analysts. Metaverse is a hypothesized representation of the Internet, supporting online 3-D virtual environments through conventional personal computing, …
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