“Everything we see on the internet is a piece of content.”
The Bhawanipur Education Society College organized an insightful session on “ How to promote yourself on Social Media” on 1st September 2023 at 10:30 am in the Society Hall of the college campus. The guest speaker of the session was Mr. Deepak Pareek, a renowned social media influencer, entrepreneur, and founder of Iceberg Creations, a broadcasting, and media production company. The session kickstarted with the Dean of Student Affairs, Prof. Dilip Shah addressing the students. He emphasized just how important social media branding has become now more than ever, when social media is also contributing to the country’s GDP, elaborating on his personal experiences as well.
Later, Mr. Pareek went on to have an informal discussion on content, variables of personal branding, and the dynamics that make a brand reach out to a content creator. This was followed by a Q&A session where the students had the opportunity to seek guidance from the expert himself. The students were also told about the benefits of content creation, the key reasons being the fact that the profession is location agnostic, it leaves room for wealth creation and there is no downside to creating content. This was a big motivation for the students to start their social media journey immediately. The students were made familiar with an interesting case study of Michael. B. Jordan and his collaboration with a famous brand to understand what made it legendary and how transformative and powerful branding and marketing proved to be.
During the Q&A session, he went on to explain how platforms differ with respect to different brand identities, recognizing what works best for a particular brand and how consistency plays a major role in the growth of a brand. He emphasized the ‘you first’ theory of social media marketing which primarily revolves around audience interactions and value addition by the creator making it a two-way street. The process also ensures that one does not just have a brand but also a community. The students hence learned that social media was beyond mere posts and captions, but also various technical intricacies contribute to the success of a personal brand. The session came to an end with the speaker, Mr. Deepak Pareek leaving the students with an important life lesson that ‘learning comes from embarrassment’ and there is no alternative to it.
The Department of Computer Science organized a special talk on the “Career Avenues for Computer Science Graduates” on the 18th of September, 2018. The purpose of the talk was to inform all the students from computer science about the career possibilities after completing the B.Sc. degree in Computer Science (Honours). Dr. Sen not only enlightened …
On the 24th November 2022, The Bhawanipur Education Society College organised The Spell Bee competition. “Bee thoughtful… Bee Witty… Bee Curious… Bee Clever” The event took place in the Society Hall where total of fifty participants who registered themselves beforehand were gathered and few on the spot registration were also done, the event commenced at …
An interactive session on ‘Fundamentals of statistics in communication research’ was organized by the Department of Journalism and Mass Communication, The Bhawanipur Education Society College on 25th & 26th November 2022. The keynote speaker of this workshop was Ms. Arundhati Bhattacharya, Assistant Professor, of Sister Nibedita Government General Degree College for Girls, Kolkata. This workshop …
Session On How to Promote Yourself On Social Media By Mr. Deepak Pareek
“Everything we see on the internet is a piece of content.”
The Bhawanipur Education Society College organized an insightful session on “ How to promote yourself on Social Media” on 1st September 2023 at 10:30 am in the Society Hall of the college campus. The guest speaker of the session was Mr. Deepak Pareek, a renowned social media influencer, entrepreneur, and founder of Iceberg Creations, a broadcasting, and media production company. The session kickstarted with the Dean of Student Affairs, Prof. Dilip Shah addressing the students. He emphasized just how important social media branding has become now more than ever, when social media is also contributing to the country’s GDP, elaborating on his personal experiences as well.
Later, Mr. Pareek went on to have an informal discussion on content, variables of personal branding, and the dynamics that make a brand reach out to a content creator. This was followed by a Q&A session where the students had the opportunity to seek guidance from the expert himself. The students were also told about the benefits of content creation, the key reasons being the fact that the profession is location agnostic, it leaves room for wealth creation and there is no downside to creating content. This was a big motivation for the students to start their social media journey immediately. The students were made familiar with an interesting case study of Michael. B. Jordan and his collaboration with a famous brand to understand what made it legendary and how transformative and powerful branding and marketing proved to be.
During the Q&A session, he went on to explain how platforms differ with respect to different brand identities, recognizing what works best for a particular brand and how consistency plays a major role in the growth of a brand. He emphasized the ‘you first’ theory of social media marketing which primarily revolves around audience interactions and value addition by the creator making it a two-way street. The process also ensures that one does not just have a brand but also a community. The students hence learned that social media was beyond mere posts and captions, but also various technical intricacies contribute to the success of a personal brand. The session came to an end with the speaker, Mr. Deepak Pareek leaving the students with an important life lesson that ‘learning comes from embarrassment’ and there is no alternative to it.
Reporter: Jiya Tanna
Photographer: Saptakraj Kar
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