The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
With the onset of spring, the country finds itself engulfed in the colours of Holi, one of India’s most celebrated festivals. Close to the ‘Phalguna Purnima’ Holi has many unique and unusual forms of celebration, making it a highly thrilling festival. One such unique celebration occurs here at The Bhawanipur Education Society College, where ‘Fagun’ …
A triathlon is a multiple-stage competition involving the completion of three continuous and sequential endurance disciplines. While many variations of the sport exist, triathlon, in its most popular form, involves swimming, cycling, and running in immediate succession over various distances.
“Dance is the hidden language of the soul” – Martha Graham. As the year comes to an end, the dance collective, Flames of The Bhawanipur Education Society College, put up the biggest event in its annual roster called the ‘Bhawanipur Dance Championship’ or BDC. Being the biggest and only inter-college dance competition in Kolkata, BDC …
A long & healthy lifespan is primarily dependent on one’s level of fitness and with this point of view, the Government of India conceived the idea of “FIT India” in 2019. To create awareness about fitness among children, parents, and teachers in schools and higher institutions, a 4 to 6 days in week option was …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
Related Posts
Fagun 2024
With the onset of spring, the country finds itself engulfed in the colours of Holi, one of India’s most celebrated festivals. Close to the ‘Phalguna Purnima’ Holi has many unique and unusual forms of celebration, making it a highly thrilling festival. One such unique celebration occurs here at The Bhawanipur Education Society College, where ‘Fagun’ …
BESC Triathlon – an ode to endurance!
A triathlon is a multiple-stage competition involving the completion of three continuous and sequential endurance disciplines. While many variations of the sport exist, triathlon, in its most popular form, involves swimming, cycling, and running in immediate succession over various distances.
Bhawanipur Dance Championship 2023
“Dance is the hidden language of the soul” – Martha Graham. As the year comes to an end, the dance collective, Flames of The Bhawanipur Education Society College, put up the biggest event in its annual roster called the ‘Bhawanipur Dance Championship’ or BDC. Being the biggest and only inter-college dance competition in Kolkata, BDC …
Fit India week at the BESC: A week-long holistic Approach to Health & Fitness
A long & healthy lifespan is primarily dependent on one’s level of fitness and with this point of view, the Government of India conceived the idea of “FIT India” in 2019. To create awareness about fitness among children, parents, and teachers in schools and higher institutions, a 4 to 6 days in week option was …