The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala Photographer – Papan Das & Agrag Ghosh
Winters in Kolkata were once synonymous with the arrival of the migratory birds, who take the flight to leave their cold climes behind and have been our annual guests for eons. However, due to a number of reasons their numbers have been declining steadily over the years and ornithologists fear that such arrival will ultimately …
The Department of Electronics of The Bhawanipur Education Society College organized a two-day hands-on workshop on VHDL on 2nd and 3rd of June, 2023. This workshop was directed towards acquiring a sound understanding of the VHSIC Hardware Description Language – VHDL as can be found in Bachelor’s and Master’s level curricula of Electronics across universities. …
The Department of Journalism and Mass Communication at The Bhawanipur Education Society College hosted the state colloquium of the Indian Communication Congress on December 7, 2023. The central theme of the colloquium was ‘The Necessity for the Communication & Media Education Council of India.’ Distinguished figures present at the event were Prof. B.K. Ravi (Vice-Chancellor, …
IMI Masterclass with Mr. Gobinda Roy & Ms. Rituparna Basu
The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala
Photographer – Papan Das & Agrag Ghosh
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